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News, tips, trends, and insights for digital marketers.

5 HTTP Security Headers You Need to Know

  • Organic Search
  • The GPO Platform

HTTP security headers can make an SEO impact — but are they necessary? Learn about the top 5 HTTP headers and how they fit into the GPO product.

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How Google’s SGE Impacts SEO and What You Should Do

  • Organic Search

Google’s Search Generative Experience puts AI-generated results front and center on your SERPs. Is your site ready to rank?

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To Block or Not to Block GPTbot: Here’s What to Consider First

  • Organic Search

ChatGPT is crawling the web — and likely your site! Should you let it? Here’s what you need to know about GPTbot and the future of AI tools.

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Your Google Business Profiles Aren’t Fully Optimized If You Miss These 8 Things

  • Local Marketing

Fully optimizing your GBPs in these eight ways will help you access the billions of people using Google Maps to earn calls, clicks, store visits, and brand awareness.

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Content at Scale vs Content Velocity: Can You Have One Without the Other?

  • Content Marketing

Everyone wants to know: how do I get a ton of quality content, crazy fast? Content scaling, which requires you to crank up your content velocity.

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4 Reasons You Should Care About UX and UI

  • Localize Content

UX/UI influences your SERP rankings, bounce rate, and more.

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Testing More Than Just Design: Why Your Marketing Strategy Needs Content Testing

  • Content Marketing
  • Customer Experience

Buttons don’t move hearts. From informing strategy to improving the consumer experience, here’s why you should test at the content level, too.

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6 Ways Google Is Making It Really Hard for Service Area Businesses in 2023 — and What You Can Do

  • Local Marketing

Service Area Businesses face unique challenges when ranking in Google Business Profiles and Google Maps. Learn why and what you can do if you manage SABs.

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Watch Now | Breaking Down THE Buzzword of 2023: AI Content

  • Webinar

Is AI content any good? How exactly does AI content for businesses work? Do AI copywriting tools plagiarize content that’s online?  Your questions and more are answered in Breaking Down the Buzzword of 2023: AI Content, presented by GPO’s Director of Operations, Haley Collins.

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