Posts in Local Search

gpo and localogy on backdrop of downtown seattle, wa

The 2018 Seattle Localogy Speakers We Don’t Want to Miss

What are we looking forward to? Beside’s an API for Google My Business Posts… we can’t wait for Seattle Localogy on November 9, 2018! This interactive conference offers marketers advanced digital marketing tactics for driving local action and offline transactions. At GPO, that’s what we do day in and day out. We use the digital channel to drive clicks, calls, and retail traffic for enterprise brands, and we’re also looking for a fresh perspective on the latest in local search. These are the voices we don’t want to miss!

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Traffic lights and view of busy city scene

The 4 Most Important Local Ranking Factors in 2017

Search for pizza delivery, car repair, or even furniture in Google and your results will begin with a few ads, a map of your geographic area, and then three businesses that match your search. In the wide and wild local search ecosphere, why are these three businesses are at the top?

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Bearded man in cafe, reading news on his tablet

Get More Local Eyes on Your Newsworthy Local Content

If you regularly host local events in your area, report on staff members’ local contributions, or publish local newsworthy content in any way, consider Community Updates as another potential publishing outlet.

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Woman eating at restaurant

Want More Online Bookings? Meet Google’s New Booking Button for Businesses

Google is doing more and more to turn your local listing into an extension of your main website. This month, Google took things one step further. It integrated “booking buttons” with a list of scheduling partners, making the buttons much more widely available to local businesses.

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Home screen of Android mobile phone

Google Adds Video Feature to Android Google Maps

Video. It’s everywhere. Scroll through your Facebook, Instagram, or Twitter feed and you’ll see fewer words and more video. Where will video go next? Potentially to your Google Maps listing.

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