What are we looking forward to? Beside’s an API for Google My Business Posts… we can’t wait for Seattle Localogy on November 9, 2018! This interactive conference offers marketers advanced digital marketing tactics for driving local action and offline transactions. At GPO, that’s what we do day in and day out. We use the digital channel to drive clicks, calls, and retail traffic for enterprise brands, and we’re also looking for a fresh perspective on the latest in local search. These are the voices we don’t want to miss!
Aaron Weiche of GatherUp
Session: Turning Customer Experience into Marketing Excellence
GPO and GatherUp have been partners for years. Almost any technology company can manage ratings and reviews, but few can compete with GatherUp. Their software provides our team with an unparalleled toolset that makes review response easier and manual curation more efficient.
Weiche will speak about the strategy and key elements needed to build a cycle of happy customers, and how to market to your next happy customers. Reach out to GPO if you can’t make it to his session. We can make a personal introduction for you!
Neil Crist of Moz
Session: Using Data to Build Exceptional Local Pages
GPO also has a close connection with Moz. Our SEO and Presence Management teams rely on Moz’s best-in-class tools and extensive data distribution network for business listing management. The breadth and depth of the Moz network add direct integration into multiple platforms, including Google Maps, Apple Maps, Bing, Yelp, Superpages, and others. With real-time API data feeds and a robust toolset for identifying issues, Moz helps GPO proactively find and correct problem listings.
Crist will tackle a problem that multi-location businesses know well (and one that GPO has a solution for): How do you create thousands of location pages without duplicate content? If you can’t make it to Localogy to hear from Crist, give us a call. We’ll share with you our solution for hyper-local, highly relevant content at scale that Google can’t help but gobble up like a hungry kid at Thanksgiving.
Chris Hoag of Microsoft
Session: What to Expect from AI & the Automation of Digital Marketing
You can’t work in search technology and ignore artificial intelligence (AI). Google is constantly researching and incorporating machine learning in their algorithms. Hoag will highlight some specific things that marketers should expect in the near term related to AI, and explain how they can take full advantage of automation.
See us at Localogy on November 9!
Want to chat about local search? AI? Content at scale? GPO’s Rachael Parrott will be in attendance at Localogy Seattle at Microsoft’s Offices. We’d love to get to know you over coffee at one of Seattle’s many spectacular cafes. Drop us a note or look for the most outgoing gal around!