Posts in Blog

Traffic lights and view of busy city scene

The 4 Most Important Local Ranking Factors in 2017

Search for pizza delivery, car repair, or even furniture in Google and your results will begin with a few ads, a map of your geographic area, and then three businesses that match your search. In the wide and wild local search ecosphere, why are these three businesses are at the top?

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Get More Local Eyes on Your Newsworthy Local Content

If you regularly host local events in your area, report on staff members’ local contributions, or publish local newsworthy content in any way, consider Community Updates as another potential publishing outlet.

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Moving to HTTPS Presents An Awesome SEO Opportunity

If you have forms, login fields, or other input sections on your HTTP site, Google will now mark these pages as “not secure” in Chrome. Yes, we warned of Google tightening the noose on HTTP back in August and the moment has finally arrived! Now, moving to HTTPS is the only way to prevent being labeled as “not secure.” Apart from the security benefits, there’s a rarely recognized SEO benefit to making the move, too.

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Woman eating at restaurant

Want More Online Bookings? Meet Google’s New Booking Button for Businesses

Google is doing more and more to turn your local listing into an extension of your main website. This month, Google took things one step further. It integrated “booking buttons” with a list of scheduling partners, making the buttons much more widely available to local businesses.

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Busy shopping mall with high end stores like Zara and Hugo Boss

GPO Founder Brian Rutledge to Speak at Retailing Summit 2017

Brian Rutledge will speak at Retailing Summit 2017 on October 12 in Dallas, Texas. Using real-world examples, he’ll show brick-and-mortar retailers how to get more clicks, calls, and store visits by fighting back against “digital Disruptors.”

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