Posts in Blog

gpo and localogy on backdrop of downtown seattle, wa

The 2018 Seattle Localogy Speakers We Don’t Want to Miss

What are we looking forward to? Beside’s an API for Google My Business Posts… we can’t wait for Seattle Localogy on November 9, 2018! This interactive conference offers marketers advanced digital marketing tactics for driving local action and offline transactions. At GPO, that’s what we do day in and day out. We use the digital channel to drive clicks, calls, and retail traffic for enterprise brands, and we’re also looking for a fresh perspective on the latest in local search. These are the voices we don’t want to miss!

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Apple laptop on desk with web browser open to Google

6 Simple SEO Mistakes People Are Still Making in 2018

In the world of SEO, things are changing every day—multiple times a day! Google updates its algorithm a reported 500 to 600 times per year. Given such a fast-paced and fluctuating environment, it can be tough to know which practices are helping your website rank at the top of search results, and which practices are leaving your site in the dust.

Watch out for these six common SEO mistakes people are still making in 2018.

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Close up of man holding black iPhone, conducting voice search

Mobile SEO Prediction for 2018: Increased Reliance on Structured Data Markup

Anxious about how your website or digital content will fare in light of voice search and Google’s looming mobile-first index? Then read on. Google is pushing for webmasters to mark up everything with structured data, something that the search engine will likely become increasingly reliant on in 2018.

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Laptop, computer, and tablet sitting on desk illustrating cross device convergence

Mobile SEO Prediction for 2018: Cross-Device Convergence

Following a shift towards progressive web apps, mobile SEO expert Cindy Krum predicts that cross-device convergence will be the next big trend in mobile in 2018. But as the number of connected devices expands, so will our understanding of what it means to be “cross-device.” Expect a different definition in 2018!

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Hand holding Samsung mobile device, with full view of apps on home screen

Mobile SEO Prediction for 2018: More Progressive Web Apps

Where is mobile headed in 2018? You’ll see a blurring of web/app lines and an uptick in Progressive Web Apps, says one mobile SEO expert.

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